What is the open rate of Promotional SMS?

Industry benchmarks show that over 98% of text messages are read, with a vast majority opened within 3 minutes of delivery.

How do I maintain LGPD compliance for ads?

You must secure user consent (opt-in) prior to sending ads and always include a clear opt-out command instruction, such as "Reply STOP". Our system manages these unsubscribe requests automatically.

What is A2P SMS API and what is its average delivery speed?

The A2P (Application-to-Person) SMS API allows automated message delivery from systems. Bulk SMS delivers authentication SMS OTP in under 5 seconds due to our direct SMPP carrier connections with Vivo, Claro, TIM, and Oi.

What is the difference between Tier-1 direct routes and gray routes?

Tier-1 direct routes use dedicated, official, ANATEL-approved pathways built into carrier infrastructures, securing 99.1%+ delivery. Gray routes route messages illegally over international links, resulting in high packet loss, latency, and LGPD violations.

How many SMS per second can Bulk SMS send (throughput)?

The default throughput is 10 SMS/s on the Starter plan, 100 SMS/s on the Business plan, and unlimited dedicated capacity under the Enterprise plan, perfect for high-volume Black Friday bulk runs.

Does Bulk SMS support 2-Way SMS (Bi-directional)?

Yes. Our 2-Way SMS allows sending text messages and capturing customer responses in real time via dedicated webhooks, ideal for NPS surveys, appointment bookings, and registry updates.

What are Short Codes and why should my company adopt them?

Short Codes are approved, official short numbers (typically 5 or 6 digits, e.g., 28028) reserved by carriers exclusively for legit corporate traffic. They command optimal throughput and inspire user confidence.

What are the LGPD compliance rules for sending promotional SMS marketing?

Promotional runs require documented prior user consent (Opt-In). Text campaigns must contain an automated, free opt-out keyword (e.g., "REPLY STOP to 28028") and communication logs must be encrypted locally in Brazil.

How does SMS route redundancy work inside your gateway?

We operate multiple active gateways. If an MNO node (e.g., Vivo or Claro) experiences regional latency, our servers dynamically reroute messages through fallback telecom gateways in fractions of a second.

Can I include long or raw URLs inside my text messages?

We advise against it. Telco anti-phishing filters in Brazil block SMS containing raw IPs or public link-shorteners (e.g., bit.ly). We recommend using HTTPS/SSL-secured branded domains.

Promotional SMS & Bulk Marketing

Unlock the power of SMS Marketing campaigns

Promotional SMS allows your business to communicate with millions of active buyers. Since it runs natively on every phone, it does not require internet data or app downloads, ensuring your sales alert is read.

Our pipelines run on direct, ANATEL-authorized routes to Vivo, Claro, TIM, and Oi. We offer advanced scheduling, list cleaning, and easy unsubscribe features in full compliance with local LGPD privacy laws.

SMS Marketing Benchmarks

Average Open Rate:> 98.2%

Click-Through Rate (CTR):14.8%

Average Campaign Yield:4.8x ROI

Key Promotional SMS Capabilities

Advanced Scheduling

Set the precise date and time windows for your marketing broadcasts.

Automated Opt-Out

Manage contact unsubscribes automatically to guarantee strict LGPD privacy compliance.

Trackable Short Links

Shorten landing page URLs and track exactly who clicked your sales calls.

Technical Integration

Step-by-Step Implementation

01

Account Setup & A2P Routing

Register your corporate account on our unified console, retrieve credentials, and request carrier-level priority routes approved by ANATEL.

02

Webhook & API Integration

Connect our lightweight REST API or high-throughput SMPP binds to your backend. Set up endpoints to process real-time Delivery Reports (DLR).

03

Scale Delivery & Opt-Out

Launch transactional text alerts or bulk campaigns. The platform automatically cleans databases and handles unsubscribe commands under LGPD.

Practical Use Cases

Industry-Specific Solutions

Banking & Fintech

Instant Pix transfer verification logs, real-time account balances, credit card invoice alerts, and automated secure identity onboarding checkpoints.

Varejo & E-commerce

Promotional coupon drops, order dispatch alerts, carrier delivery updates, and dynamic checkout recovery text notifications.

Healthcare & Clinics

Automated appointment reminders, digital exam results receipts, and conversational 2-Way confirmation tools to reduce patient slot drop-outs.

Logistics & Shipping

Driver dispatch notifications, live tracking maps short links, and instant alerts when a delivery attempt fails at destination.

Why Choose BulkSMS?

Carrier-Grade Local Telecommunications

Unlike legacy global aggregators that rely on unreliable third-party transit paths, BulkSMS owns carrier-grade direct pipelines with Vivo, Claro, TIM, and Oi, authorized by local regulator ANATEL.

We host our physical core architecture in São Paulo datacenters. This keeps message latencies under 3 seconds while maintaining native alignment with Brazilian data security standards (LGPD).

Our engineering operations desk provides qualified support in Portuguese 24/7/365, giving your product and dev teams immediate developer-to-developer assistance.

Direct Tier-1 Pipes

Direct channels with Vivo, Claro, TIM, Oi.

LGPD Sovereignty

São Paulo datacenters protecting user data.

24/7 Portuguese Support

Talk directly to local telecom developers.

99.9% Outbound SLA

Contractual uptime for critical transaction paths.

Real Customer Stories

What our customers say
about our services

"Bulk SMS delivers our A2P SMS traffic with very low latency. Ideal for immediate Pix payment confirmations."

RA

Renato Aragão

São Paulo - SP

"Our old provider used gray routes that failed constantly. Bulk SMS's Tier-1 direct routes changed the game."

CR

Claudia Raia

São Paulo - SP

"The simplicity of the REST API made onboarding easy for our developers. We went live with messaging in one day."

MB

Murilo Benício

Rio de Janeiro - RJ

"Our corporate Short Codes increased read rates by 30%. Customers trust official 5-digit senders."

CP

Camila Pitanga

Minas Gerais - MG

"Automated transactional SMS that works perfectly integrated with our SAP ERP."

EM

Eduardo Moscovis

Rio Grande do Sul - RS

"We experience spikes of 200k SMS/hour during Black Friday. Bulk SMS's throughput handled it with zero latency."

MX

Mariana Ximenes

Paraná - PR

"The 2-Way SMS feature allowed us to automate patient appointment confirmations."

TF

Tarcísio Filho

Santa Catarina - SC

"Transparent pricing, ANATEL-approved direct routes, and complete real-time delivery reports on the dashboard."

GP

Glória Pires

Bahia - BA

Resources & Insights

Promotional SMS Frequently Asked Questions

99.9% SLA · 24/7 Support · LGPD Compliant

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Operational Use Cases

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Promotional SMS — Engage and Convert at Scale