What is the difference between A2P and P2P SMS?

A2P SMS is sent from a software application (like transaction alerts or bank codes) to a person, while P2P SMS is a text exchange between two individuals. A2P utilizes regulated corporate high-speed carrier routes.

How is A2P SMS priced?

Pricing is based on sent messages delivered to carriers. We offer volume-based pricing brackets for high-volume senders.

What is A2P SMS API and what is its average delivery speed?

The A2P (Application-to-Person) SMS API allows automated message delivery from systems. Bulk SMS delivers authentication SMS OTP in under 5 seconds due to our direct SMPP carrier connections with Vivo, Claro, TIM, and Oi.

What is the difference between Tier-1 direct routes and gray routes?

Tier-1 direct routes use dedicated, official, ANATEL-approved pathways built into carrier infrastructures, securing 99.1%+ delivery. Gray routes route messages illegally over international links, resulting in high packet loss, latency, and LGPD violations.

How many SMS per second can Bulk SMS send (throughput)?

The default throughput is 10 SMS/s on the Starter plan, 100 SMS/s on the Business plan, and unlimited dedicated capacity under the Enterprise plan, perfect for high-volume Black Friday bulk runs.

Does Bulk SMS support 2-Way SMS (Bi-directional)?

Yes. Our 2-Way SMS allows sending text messages and capturing customer responses in real time via dedicated webhooks, ideal for NPS surveys, appointment bookings, and registry updates.

What are Short Codes and why should my company adopt them?

Short Codes are approved, official short numbers (typically 5 or 6 digits, e.g., 28028) reserved by carriers exclusively for legit corporate traffic. They command optimal throughput and inspire user confidence.

What are the LGPD compliance rules for sending promotional SMS marketing?

Promotional runs require documented prior user consent (Opt-In). Text campaigns must contain an automated, free opt-out keyword (e.g., "REPLY STOP to 28028") and communication logs must be encrypted locally in Brazil.

How does SMS route redundancy work inside your gateway?

We operate multiple active gateways. If an MNO node (e.g., Vivo or Claro) experiences regional latency, our servers dynamically reroute messages through fallback telecom gateways in fractions of a second.

Can I include long or raw URLs inside my text messages?

We advise against it. Telco anti-phishing filters in Brazil block SMS containing raw IPs or public link-shorteners (e.g., bit.ly). We recommend using HTTPS/SSL-secured branded domains.

A2P SMS (Application-to-Person Services)

What is A2P SMS and why is it essential?

A2P SMS refers to any text message sent from a software application to a mobile subscriber. It represents the global standard for business-to-consumer reach because it works on 100% of active mobile devices without requiring internet data or app downloads.

Our A2P SMS pipelines run on direct, ANATEL-authorized routes to Brazilian carriers. This translates into reliable delivery under 5 seconds, high throughput capacities, and local LGPD data protection compliance.

A2P Delivery Benchmarks

Guaranteed SLA:99.9%

Delivery Time:< 4.2s

BR Carriers:Vivo, Claro, TIM, Oi

Key A2P SMS Capabilities

Direct Tier-1 Routing

Direct carrier pipelines with Vivo, Claro, TIM, and Oi to guarantee peak delivery rates.

High Throughput Rates

Scalable infrastructure built to deliver millions of automated messages daily without delays.

Data Sovereignty (LGPD)

Secure local hosting and strict personal data controls to meet Brazilian regulatory standards.

Technical Integration

Step-by-Step Implementation

01

Account Setup & A2P Routing

Register your corporate account on our unified console, retrieve credentials, and request carrier-level priority routes approved by ANATEL.

02

Webhook & API Integration

Connect our lightweight REST API or high-throughput SMPP binds to your backend. Set up endpoints to process real-time Delivery Reports (DLR).

03

Scale Delivery & Opt-Out

Launch transactional text alerts or bulk campaigns. The platform automatically cleans databases and handles unsubscribe commands under LGPD.

Practical Use Cases

Industry-Specific Solutions

Banking & Fintech

Instant Pix transfer verification logs, real-time account balances, credit card invoice alerts, and automated secure identity onboarding checkpoints.

Varejo & E-commerce

Promotional coupon drops, order dispatch alerts, carrier delivery updates, and dynamic checkout recovery text notifications.

Healthcare & Clinics

Automated appointment reminders, digital exam results receipts, and conversational 2-Way confirmation tools to reduce patient slot drop-outs.

Logistics & Shipping

Driver dispatch notifications, live tracking maps short links, and instant alerts when a delivery attempt fails at destination.

Why Choose BulkSMS?

Carrier-Grade Local Telecommunications

Unlike legacy global aggregators that rely on unreliable third-party transit paths, BulkSMS owns carrier-grade direct pipelines with Vivo, Claro, TIM, and Oi, authorized by local regulator ANATEL.

We host our physical core architecture in São Paulo datacenters. This keeps message latencies under 3 seconds while maintaining native alignment with Brazilian data security standards (LGPD).

Our engineering operations desk provides qualified support in Portuguese 24/7/365, giving your product and dev teams immediate developer-to-developer assistance.

Direct Tier-1 Pipes

Direct channels with Vivo, Claro, TIM, Oi.

LGPD Sovereignty

São Paulo datacenters protecting user data.

24/7 Portuguese Support

Talk directly to local telecom developers.

99.9% Outbound SLA

Contractual uptime for critical transaction paths.

Real Customer Stories

What our customers say
about our services

"Bulk SMS delivers our A2P SMS traffic with very low latency. Ideal for immediate Pix payment confirmations."

RA

Renato Aragão

São Paulo - SP

"Our old provider used gray routes that failed constantly. Bulk SMS's Tier-1 direct routes changed the game."

CR

Claudia Raia

São Paulo - SP

"The simplicity of the REST API made onboarding easy for our developers. We went live with messaging in one day."

MB

Murilo Benício

Rio de Janeiro - RJ

"Our corporate Short Codes increased read rates by 30%. Customers trust official 5-digit senders."

CP

Camila Pitanga

Minas Gerais - MG

"Automated transactional SMS that works perfectly integrated with our SAP ERP."

EM

Eduardo Moscovis

Rio Grande do Sul - RS

"We experience spikes of 200k SMS/hour during Black Friday. Bulk SMS's throughput handled it with zero latency."

MX

Mariana Ximenes

Paraná - PR

"The 2-Way SMS feature allowed us to automate patient appointment confirmations."

TF

Tarcísio Filho

Santa Catarina - SC

"Transparent pricing, ANATEL-approved direct routes, and complete real-time delivery reports on the dashboard."

GP

Glória Pires

Bahia - BA

Resources & Insights

A2P SMS Frequently Asked Questions

99.9% SLA · 24/7 Support · LGPD Compliant

Integrate A2P SMS with Your Systems

Reach 100% of your user base with direct, secure, and fast message delivery routes.

Request A2P Route View Pricing

CPaaS Developer Hub

Operational Use Cases

Brazil Infrastructure

A2P SMS — Automated Messaging at Scale