RCS Action Buttons — Frictionless Mobile Conversions
Embed clickable call-to-actions (CTAs) in mobile text messages. Direct users to maps, initiate support calls, or trigger checkout pages.
TL;DR — Summary
How do RCS Action Buttons and Quick Replies operate?
RCS buttons allow embedding functional commands. Users can trigger browser URLs, phone dialing apps, calendar saves, or send pre-formatted quick-reply texts with single taps.
Simplifies operational flows like Pix checkout redirecting, booking check-ins, or NPS numeric feedback.
RCS Buttons Benchmarks
Supported Button Action Types
Open External URL
Direct customers to digital payments or customized portal sites.
Initiate Dialing (Phone Call)
Triggers a standard cellular phone call to your team numbers.
Map and Calendar Saves
Link maps coordinates or insert calendar reminders natively.
Step-by-Step Implementation
Brand Profile Registration
Submit your brand logo, corporate colors, and business profile details to carrier networks and Google registries for verification.
Rich Card & Template Design
Design visual templates using product carousels, HD media cards, and native quick-reply call-to-action (CTA) triggers.
Smart Delivery with SMS Fallback
Deliver your campaigns. If the recipient uses an iOS phone (without active RCS support), our gateway switches automatically to standard SMS.
Industry-Specific Solutions
Banking & Fintech
Visual loan and credit card simulator carousel guides, monthly spend breakdowns, and verified banking support chat links.
Varejo & E-commerce
Product catalogs embedded directly in the text inbox, seasonal sales coupons, and order track sheets with rich previews.
Healthcare & Clinics
Digital membership cards, dynamic check-in alerts, step-by-step pre-consultation instructions, and quick reschedule buttons.
Logistics & Shipping
Rich parcel shipping updates, package images, delivery driver contacts, and dynamic drop-off scheduling tools.
Carrier-Grade Local Telecommunications
Unlike legacy aggregators, BulkSMS maintains official direct routes with Google and mobile operators in Brazil. This ensures fast business profile authorization.
We host our physical core architecture in São Paulo datacenters. This keeps message compliance fully aligned with Brazilian data protection standards (LGPD) for all auditing purposes.
Our engineering operations desk provides qualified support in Portuguese 24/7/365, giving your product and dev teams immediate developer-to-developer assistance.
Verified Google Sender
Branded profile with official trust badging.
LGPD Sovereignty
São Paulo datacenters protecting user data.
24/7 Portuguese Support
Talk directly to local telecom developers.
Automatic SMS Fallback
Dynamic switching logic to keep delivery at 100%.
What our customers say
about our services
"RCS transformed our ad campaigns. Click-through rates are 4 times superior to traditional legacy SMS marketing."
Lucas Silva
Rio Grande do Sul - RS
"The ability to brand our profile with custom logos and verified sender statuses brought immense visual trust."
Carolina Dieckmann
Rio de Janeiro - RJ
"Product carousels in RCS allow clients to scroll through sales offers directly inside Android's native inbox."
Reynaldo Gianecchini
Santa Catarina - SC
"Excellent support for dynamic action buttons: "Open Link", "Dial Phone", "Add to Calendar". Exceptional conversion."
Alinne Moraes
Minas Gerais - MG
"Real-time read receipts and click analytics provided insights legacy SMS could never track."
Marcello Antony
Paraná - PR
"We approved our brand profiles on the RCS network in record time with Google and carriers via Bulk SMS."
Cláudia Abreu
Minas Gerais - MG
"Fantastic interactive mobile experience that does not require users to download bloatware application packages."
Mateus Solano
Santa Catarina - SC
"With RCS, we scripted rich, visual debt renegotiation flows with unparalleled successful resolution rates."
Glória Pires
Bahia - BA
Read more from our blog
RCS Business Messaging in Brazil: The 2026 Comparison Guide between RBM & WhatsApp
Explore how RCS Business Messaging (RBM) is transforming corporate communications in Brazil. Compare delivery rates, engagement rates, and pricing models against WhatsApp Business API.
RCS Business Messaging vs WhatsApp Business API: The Ultimate 2026 Comparison
Deep-dive comparison between the two giants of rich messaging in Brazil, assessing costs, open rates, user engagement, and iOS ecosystem adoption.
RCS Buttons FAQ
Build Interactive Outbound Alerts
Deploy clickable commands and reduce user signup friction.