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TL;DR — Executive Summary
With Apples updates bringing RCS support to iOS devices in Brazil, explore how the e-commerce conversational marketing market will be transformed.
RCS has always been a key standard for Android platforms. However, Apple's implementation of RCS in recent iOS updates in Brazil has consolidated a unified, rich communication standard for all mobile devices.
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Benefits for E-Commerce Campaigns
- Full Demographics Reach: Both Android and iPhone devices are reached via native rich inbox messaging without secondary apps.
- Conversion Rate Jumps: Initial indicators from Brazilian retail display up to 25% CTR increases on RCS card carousels compared to SMS text links.
Read product news on Product Updates and explore rich messaging capabilities on RCS Messaging.
#rcs#ios#apple#e-commerce#marketing
RC
Rafael Costa
CEO, Bulk SMS
Senior specialist in mobile telecommunications infrastructure, high-performance enterprise messaging, and LGPD compliance for smart communication platforms and APIs in Brazil.